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An article by Ian Kilbride and published in IOL.
In simple terms, lobbying is understood as the act of influencing, or attempting to influence, government policy, legislation or regulation towards a preferred outcome.
From a competitive perspective, this implies that through lobbying, someone, or some entity is attempting to gain some advantage sometimes in relation to or the detriment of another. But not always. In fact, arguably the most beneficial and legitimate lobbying is conducted in the “public interest”.
Think of green activists for example lobbying for changes to reduce greenhouse gas emissions in order to tackle climate change.